Developing an agile innovation strategy

By Michael Watkins

Posted on

Agile Methodology and Innovation

Agile project management involves dividing tasks into short phases of work, or ‘sprints’, with continuous reassessment and adaptation of plans.

Stemming from the word ‘agile’, meaning to move quickly and easily, it is no surprise that such a methodology goes hand in hand with innovation.

However, this discernible link is too often overlooked. It is exactly this refusal to acknowledge the compatibility of innovation and agile methodology that frequently leads to innovation failures.

Agile innovation is inherently about adapting and thriving on a relentless and ongoing basis. Inevitably, the most successful innovators are those who reshape the market, forcing it to adapt to them and hence pushing out the competitors.

This may sound daunting and unachievable but this is exactly why an agile methodology is required, as it helps you tackle change in incremental stages.

Innovation is no longer a choice. It is a necessity to stay ahead of the competition, and an agile strategy can help you achieve it.

What is Agile Methodology

Traditionally, the agile methodology has been applied to the realm of software development and IT. However, it no longer needs to be limited to these areas.

The idea of an agile approach is to be in a fixed state of reassessment, resolving any impediments quickly and cheaply through experimentation.

It is an outward rejection of a top-down approach. Instead, the responsibility rests with a self-organising team who have a greater level of autonomy. This allows management to focus more on strategy and less on micromanaging.

Although more easily implemented in a smaller company or startup, this increase in autonomy can seem risky to larger companies with a more traditional hierarchical structure.

Mistakes and wrong turns will inevitably occur but these are exactly the point of agile innovation. The focus is on reassessing and correcting these errors quickly and with minimal impact.

Not only does this provide a useful learning curve for those involved, it also encourages positive change within the organisation.

Developing an Agile Innovation Strategy

1. Adapt revolutionary leadership style

The word ‘revolutionary’ sounds a tad dramatic but ultimately a successful innovation leader needs to be a catalyst for change, inspiring positive upheaval within an organisation.

Employees will not be motivated to fully dedicate themselves to an agile innovation process if they are not incited to do so by the powers that be.

Furthermore, clear objectives are necessary to guide the innovation process and careful monitoring of the entire organisation is essential to ensure an innovation culture filters throughout the entire company.

PRO TIP: Learn about Steve Job’s revolutionary leadership style and how we can put his methods into practice

2. Put processes in place

With all the good intentions in the world, agile innovation will not be a success unless you can establish the internal business processes to facilitate it.

Innovation often proceeds on an ad hoc basis but there need to be systems in place, or it becomes neglected. Be open to breaking pre-conceived rules to allow openness to new ideas and change.

Ensure that everyone is on the same page with regards to these processes, otherwise it could cause friction; according to research by Scrum Alliance:

PRO TIP: Learn how to create an idea management process that drives and supports agile innovation strategy.

Working with an agile methodology for innovation will mitigate the risk of disrupting current processes by allowing incremental steps to be made.

Furthermore, ensure that customer/client involvement and feedback is integrated into these processes, as this input is a crucial part of developing each iteration.

3. Remember that agile is speed

Innovation needs to be about speed. This has never been more relevant than in this digitally accelerated age where new technologies are emerging at an unprecedented rate.

Quick decisions are key to an efficient process of innovation that allows you to out-innovate competitors. In addition, it further reinforces the importance of clear objectives in order to speed up the decision-making process.

4. Agile innovation is an all inclusive process

As we have discussed in previous posts, innovation should be an all-inclusive process that opens up the field to ideas from all levels, both inside and outside of an organisation.

In many ways it is the front-line staff, those lower down in the hierarchical structure, who have the most valuable insight into the internal processes and products.

Agile innovation ensures these people are heard and gives them the voice they need to innovate. Ultimately, you need to expose yourself to as many ideas as possible and have a system in place to cultivate them.

Key Takeaways

  • Strong Leadership is key.
    Strong leadership that encourages change and experimentation is key to onboarding employees into an agile innovation process.
  • You need to put processes in place.
    It is essential to have the appropriate business processes in place in order to facilitate agile innovation within your organisation and ensure that everyone is included in the process.
  • Agile is speed. 
    An agile approach is all about speed and working quickly but efficiently to out-innovate the competition.
  • Overcome the fear of failure. 
    Encourage experimentation and do not be afraid to fail frequently. Agile innovation allows the constant addressing of impediments quickly and cheaply to minimise risk and disruption.

Unleash your innovation potential today

Ready to take the next step? Take a look at our white paper to see how Wazoku’s Agile strategies can accelerate your innovation program

By Michael Watkins

Michael is Wazoku's Product and Brand Marketing lead. Away from the office, he's our resident film buff, so if you want some recommendations for a night in front of Netflix or a trip to your local cinema, get in touch with him!