How Direct Line Group generated more than £3.25 million in savings through idea management

To provide an avenue for employees to share ideas, whether around cost-savings, customer or employee experience, and truly be heard, Direct Line Group needed an idea management platform where staff could collaborate on ideas anywhere and anytime. 

Their phenomenal success resulted in winning, ‘Best Use of Innovation in Employee Engagement’ at the Engage Awards 2018 and runners up in the ideasUK Awards, ‘People and Organisation’ category. Read this customer story and understand how Direct Line Group:

  • Generated more than £3.25 million in savings by engaging over 11,000 employees and capturing over 6,000 ideas
  • Saw £138,000 awarded to successful idea creators with a further £26,000 donated to charity
  • Established #thinkdifferently, a new and highly successful approach which drives employees to provide better value for the customer and feel pride in doing so

Read story

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Direct Line Group - Idea Lab


We’ve created a culture which rewards people for challenging ideas and thinking differently, as well as delivering results. As a result, our fantastic colleagues feel empowered to challenge our process and Idea Lab ensures that their ideas are heard and implemented.

This helps us as a business deliver for our customers, making insurance much easier and better value.

Simon Linares, HR Director, Direct Line Group
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