Wazoku in B2B Marketing

wazoku News

Wazoku is featured in this month’s printed version of B2B Marketing Magazine, in an article about the major marketing trends which are expected to shape B2B Marketing over the next 12 months. Our CEO Simon Hill explains why crowds are going to play an important role in 2014:

“More than ever, 2014 will be the year of the crowd. Tapping into the creative minds of staff all over a company can be a money saver and generate amazing ideas for the marketing team. The rise of social networks means that many people within a business are much better connected with their peers and industry than ever before. This means they are also better informed and have more insight into what is going on and how things could be improved.”