The Don Draper clause

wazoku Blog

If you keep up with pop culture, you will know who Don Draper is. If you don’t, let’s just say he’s a character in one of the most popular TV series in the last decade, Mad Men – which tracks the lives of Madison Avenue advertising executives in the 60’s.

So, what’s up with this Don Draper clause? It is a clause that Dynamo PR (award-winning, creative PR consultancy) is now adding to their employees’ contracts, which means that on a regular basis employees receive a strange/funny/creative personalized gift paid for by Don. If you want to know more, check out their @DonDraperClause handle on Twitter.

Along with unlimited holiday (which we also have here at Wazoku), this is an innovative way of rewarding and making your employees feel included and part of an organisation that treats them well and as human beings.

What’s the idea? Well, the idea is to make their best employees happy, feel like they are cared for and to attract the best talent. Who doesn’t want to work for a company that makes them feel special? This is a great way of promoting company culture as well as enhancing their reputation out there in the world. Sometimes all it takes is a little thing. Sounds pretty good, no?

If you’d like to read more on how idea management software can help with employee engagement, click the button below to download our Waitrose Case Study.