The Benefits of Gamification

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Gamification is a powerful new technique in business.  We’ve implemented some gamifying features in Idea Spotlight to motivate users to become idea creators.

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But what are the tangible benefits of gamification? Other than techy innovative companies throwing it around as a buzzword, what are the real reasons as to why a company would want to implement and invest in gamifying the workplace? Here, we’ll explain just a few reasons as to why we think gamification should be something all companies look to:

  1. Gamification is a powerful educational tool: Gamification is a creative and useful way to introduce your customers to a product or service you are launching. Adobe is now developing an on-board program named LevelUp for Photoshop, a programme notorious for its steep learning curve and high skill mastery. With the advent of LevelUp, beginners or those wanting to learn more can be assigned tasks to which they can learn alongside earning points and badges upon completion, giving a tangible progress bar towards mastery.
  2. Gamification increases learner engagement: When those interacting feel positive about their input, they stop being passive observers and turn into active participants. By doing this, they are able to effectively absorb the information that they have experienced, as the knowledge itself is linked to the favourable experience of being rewarded. What this basically means from a business perspective is by giving micro-rewards and scores for small actions, it creates a culture of healthy competitiveness and inspire greater levels of commitment to a specific cause.
  3. Gamification allows the best and brightest to shine: A great benefit of gamifying business is that it helps organisations identify their potential stars or leaders. Rather than just motivating disengaged workers, gamification provides tools for motivated workers to contribute and be recognised.

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German enterprise software company SAP has been using a point system to rank top contributors on its SAP Community Network (SCN) for a decade. Users of the social media site earn points when they contribute to forums and when their posts are liked. Rankings are visible on a global leaderboard, which is then used in employee performance reviews and when managers are searching for domain specialists when forming project teams. Users have even begun including SCN ranking on resumes and employers are asking for them on job applications. What was intended as a purely internal metric to encourage community participation has become a valuable credential in the real world.

In our gamification update of Idea Spotlight, users are introduced to a points-based system, similar to how SAP run their social media site. Idea creators can gain points for a variety of interactions, which can lead to medals for the best contributors, creating a competition amongst users for an eventual reward, and incentivises users to contribute to other’s ideas. Just some of the actions which users can complete to gain rewards includes posting ideas, commenting on other people’s ideas, getting likes and positive reviews on their ideas to gain a small number of points. The bigger rewards are left for more significant successes, such as having an idea accepted by challenge creators, and having these ideas move to review stages. Of course, like everything in Idea Spotlight,  these requirements are customisable, so it is ideal to create a specialised idea environment for your company.

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