The Benefits of Gamification

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Gamification is a powerful new technique in business.  We’ve implemented some gamifying features in Idea Spotlight to motivate users to become idea creators. But what are the tangible benefits of gamification? Other than techy innovative companies throwing it around as a buzzword, what are the real reasons as to why a company would want to implement and invest in gamifying …

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On the importance of fun

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“In every job that must be done, there is an element of fun. You find the fun and snap! The job’s a game.” -Mary Poppins What makes games engaging? Fun does. It’s the fact that you have fun while playing them that makes it so compelling. When applying game thinking to resolving business challenges, you have to think how you …

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Gamification – can you apply it to your business?

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Gamification is a relatively new concept and a powerful tool with great value for businesses, if done effectively. It can have specific applications to different types of organisations and there is no specific recipe that you can use, as every company is different. Throughout the world, many big and established businesses as well as small startups are using gamification successfully but …

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Why is employee engagement a vital component of success in the retail sector?

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Let’s put some figures to the words: according to a study conducted last year by the brand engagement agency Maverick, retail employees are some of the most disengaged employees in the country. Among the 2000 workers interrogated, 77% admitted to not engage with their company’s brand value. Yet according to the study, by investing just 10% more in staff engagement, …

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Gamification in innovation

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High-powered rewards are no better than low-powered incentives at producing radical innovation according to a recent study. Did you know that? Big rewards, in fact, seem to produce an overload of satisfactory ideas that most of the time end up being stuck in the pipeline pending approval and, considering that innovation is about concretising a small amount of good ideas, …