Innovation strategy_checklist

5 steps to engaging 7,000 customers in innovation

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If someone asked you how they could make your life easier, wouldn’t you tell them? You probably wouldn’t hesitate. This is, in essence, customer-centric or differentiated innovation. Why customers? Not only do you get instant insight into what your consumers want and need, which helps you create a competitive advantage; as a by-product, you also get your customers’ buy-in before …