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Success of iCreate

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We’ve had a few more stories pop up about our work with BBC on their new ideas platform for television, radio, etc. called iCreate.

Whatever emerges, [Pat] Younge is right to point out that hours should be only one measure of success. He has done much to motivate and champion a vast department that has dominated awards but rarely feels properly recognised.

He has also promoted diversity, including appointing in-house entertainment’s first female boss, Katie Taylor – who revitalised Strictly so successfully – and is famed for his digital savvy, something it seems a traditional broadcaster such as the BBC has been unable to fully tap in to.

BBCiCreate is one of the exceptions, a method of allowing any member of staff to supply ideas. Just 20 weeks in, several are on the brink of a commission.

Read more here.

Further coverage has also been featured in Prolific North.

Pat Younge, chief creative officer, BBC Production said: “Good programming ideas need development, feedback and discussion and employee engagement is a key part of how BBC Production operates. We believe we have a wealth of untapped creative talent which BBC iCreate, using Wazoku’s platform customised to our specific needs, can help liberate us to generate some fantastic TV shows.

Simon Hill, the managing director and founder of Wazoku added: “Many organisations talk about increasing innovation and creativity but few have embraced it as whole-heartedly as BBC Production.

“This is one of the largest idea management roll-outs in the UK media and for Wazoku to win such a major deal with BBC Production is testament both to the product and team we have developed but also to the growing maturity of idea management in the UK.”

Read more here.

We’re proud to see that BBC is using iCreate and we’re excited to see the programmes that come out of the platform.

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