Which is the right idea? – Structured Innovation Management

wazoku Blog

Brainstorming new ideas is a complex and mentally tiring process. People spend hours generating ideas and eventually come up with a host of creative suggestions – all of which looking plausible and likely to succeed. Every finished product or service not only a result of a thorough idea generation process but, more importantly, of structured innovation management. This involves all the steps after having many ideas without a clear vision which one to choose and develop further.

Person_innovation strategy

Big organisations with tens and hundreds of employees often do not face any problems generating ideas. They have the suggestions in front of them. But when they have to select the best ideas for further development and implementation, they find it a challenging task.

The right proportion of time among generating ideas, selecting the right one, and managing it all the way through its implementation is often a problematic issue in many organisations. Many times, targeted and clever ideas are overlooked, or the management decides to start working on them too late. Growing and successful companies have a well-established structured innovation management process, involving defined stages of every step in terms of time allotted or needed.

Top managers should also clarify from the outset of any idea management process, what type of ideas is sought and what outcome of their development is achievable within a particular timeframe and budget. Aspects like target audience and criteria ideas must meet are what managers have to specify. Transparency in terms of criteria will identify a set of suitable ideas and what further processes their development requires.

Critical evaluation of any idea from various perspectives is crucial because, in most cases, potential customers perceive ideas differently from employees working on these ideas. That is why companies create potential target groups and choose the most suitable idea based on their feedback.

Creative departments also create a business case of every idea that is likely to succeed Managers need to see a business plan outlining what profitability and brand success each attractive idea can bring. A business case emphasises the attractiveness of an idea from different business aspects and creates a positive anticipation of success.

Constantly changing markets force many organisations to cut resources for innovation but at the same time they desperately need core competences like innovation. Companies have to combine strong ideas with feasibility.


Idea Software are relatively new tools for innovation management but have dramatically developed over the last 3-4 years. Idea management software facilitates company innovation through a platform ensuring a structured idea management process.