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Spotlight on Innovation: EyeQuant

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Our chat with Nathalie Nahai (@TheWebPsych) went very well! If you didn’t get the chance to join us and hear about Web Psychology, you can watch a recording of the chat below or on >our Google Plus page

 

Our next chat will be with Fabian Stelzer, the co-founder and CEO of EyeQuant (@EyeQuant), an artificial intelligence that instantly predicts how users will see your website to better inform your landing page construction and design. Their software has been utilised by Groupon to find new ideas for their coupon design and, based on the information from EyeQuant, their redesign resulted in 52% more conversions. They’ve analysed millions of fixations across thousands of websites to understand what drives attention online. Their software has been developed and patented with brain research at the California Institute of Technology, the University of Southern California, and the University of Osnabrueck, Germany.

With a B.Sc. in Cognitive Science, Fabian Stelzer has a lot to talk about when it comes to new ideas and we’re excited to put our Spotlight on his perspective.

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