InnoCentive is now Wazoku.

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Use Wazoku to create brilliant products and services.

People from across your entire network play a crucial role in the key phases of product and service development. Bring them all together and maximize the efficiency of your development process.

Delivering change that puts you at the sharp end of your industry.

With Wazoku, organizations will adopt a process that allows you to fail faster, and only invest in new products or services that deliver real value.

Businesses that silo product or service development into a single team are missing out. Research shows that many workable ideas and solutions come from outside the group originally tasked with solving the issue or exploring the opportunity.

More than a decade ago, Clay Christensen showed that nearly 30,000 new products are launched into the market each year. This figure will only have snowballed in the years since, and with a 95% likelihood of failure, companies need to take every possible opportunity to tip the balance in their favor.

 

3 Reasons for improving product or service development are:

New ways of competing

Organizations are constantly having to change how they compete. For example, the democratization of the travel industry, through new arrivals like Airbnb, has forced traditional hotel chains to rethink how to engage with customers.

Building value creation space

In response to competition, businesses are having to be more creative in how they develop new ideas for products and services. These new spaces for creation are vital in unlocking where your product or service goes next.

Experimentation

To produce new forms of value, organizations are having to experiment more, establishing a more repeatable, always-on process to assess their market fit.

 

  • Dow Chemical logo
  • A2A logo
  • NZDF logo
  • ICL logo

DOW Customer Story

Product Development

Discover how an American pharmaceutical giant found new uses for existing products and adopted new technology to bring it closer to end users.

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Turbine

A2A Customer Story

Sustainability

In an effort to improve sustainability across its user base, this Italian energy provider ran a Challenge to the Wazoku Crowd and found a new product solution that turned A2A into an industry leader.

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New Zealand Defence Force Customer Story

Wazoku Crowd

By adding the powerful Wazoku Crowd to its arsenal, the New Zealand Defence Force was able to incorporate an existing product into its operations that was already being used in another industry. Developing this product for its own purposes has meant that the NZDF can make huge progress in combatting the problem of biofouling.

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ICL Customer Story

Innovation Network

In search of ways to grow plants more sustainably, Israel Chemicals Limited turned to the insights of the Wazoku Crowd. The Challenge, which engaged solvers from all over the globe, found five workable solutions that existed outside of ICL’s existing innovation network at a fraction of its annual R&D spend.

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Unleash your innovation potential today

Join hundreds of business around the world that are already innovating with Wazoku