Guides to Innovation at Scale: Planning a Challenge – Part 3

Using Challenges brings specificity to innovation programs. Whether run internally or as part of an open innovation strategy, asking specific questions delivers specific outcomes. By asking for solutions to real problems, companies are better positioned to innovate across the business right away.

In the third part of this mini-series on Challenge planning, we look at the final crucial element: communications.

Having discussed the foundations of the Challenge in part one and the process of framing Challenges in part two, this is the final part you need for all your Challenge planning questions.

We break the communication phase down into five areas and illustrate how the messaging should change at different stages of the Challenge process. In the full guide, we discuss what to communicate and when. From initial communications, through Challenge launch, and all the way to the communications sent out once the Challenge is completed.