Diageo was looking for a tool to support their innovation team in generating and managing new ideas for drinks brands. Their challenge was to provide an idea generation platform and at the same time introduce a collaborative way for the team to develop those ideas.
They also hoped that a tool that allowed all users to view everybody else’s ideas would inspire and spark further ideas. The system also needed to manage a large volume of ideas and prioritise the best. Over 60 team members were invited to join the Idea Spotlight and contribute ideas.
Idea Spotlight helped us generate a large amount of ideas in a short space of time. It made it simple to choose which ideas to take forward — we could gauge opinion from the team and capture their feedback easily.