Introducing xV — The Missing Metric for Innovation Success

Innovation has long been measured in ways that don’t reflect real business outcomes. Counting ideas or pilots launched gives the illusion of progress, but not the proof of impact leaders need. The xV Report introduces a new standard: measuring innovation by its expected value.

Download the report today to learn the methodology — and be among the first to be notified when the forthcoming xV book is released.

Why a New Metric Matters

Organisations everywhere are under pressure to innovate, yet most rely on activity-based metrics that don’t demonstrate tangible results. Leaders need more than counts and anecdotes; they need a way to assess innovation with the same rigour applied to finance, operations, or strategy.

That’s where xV comes in. Built on a simple yet powerful formula, xV shifts the focus from activity to outcomes. It provides a clear, evidence-based framework to evaluate ideas, prioritise investments, and steer innovation portfolios toward measurable business value.

The upcoming book will explore the methodology in full. The report available now gives you an essential preview.

Inside the Report

The xV formula is straightforward but transformative:

xV = Confidence × Predicted Value × Time Sensitivity × Strategic Fit

The report explains each element in detail. You’ll learn how to assess confidence through feasibility, desirability, market viability, delivery readiness, and regulatory fit. You’ll see how predicted value and time sensitivity sharpen decision-making, and how strategic fit — measured through the Fit Quotient — ensures alignment to organisational goals.

More than just a theory, the report shows you how to apply scoring across a portfolio, compare very different types of initiatives, and communicate impact clearly to stakeholders.

From Report to Book

This report is only the beginning. The forthcoming xV book will take you further, with detailed scoring models, governance approaches, and case studies from organisations already using xV to create measurable value.

By downloading the report today, you’ll not only gain practical tools to start using immediately, but you’ll also secure early notification when the book is released.

Why Download Now

Whether you’re leading an innovation function, managing a portfolio, or reporting to the board, the xV Report will help you:

• Align innovation directly with strategic goals
• Prioritise investments with clarity and confidence
• Build transparency and accountability into your process
• Establish a common language between teams and leadership

And you’ll be first in line to hear when the book becomes available.

Looking Ahead

Innovation doesn’t just need more activity; it needs clearer outcomes. xV offers a new standard for measuring expected value, enabling better decisions, stronger alignment, and credible impact.

The report gives you a practical introduction. The book will take you the rest of the way. Be part of the first group to experience both.

Introducing xV: The Missing Metric for Innovation Success

Download the full report