Wazoku Research: Essity | In Collaboration With Forrester

The Total Economic Impact™ of using open Innovation Challenges

This report illustrates the financial impact of running Challenges to the Wazoku Crowd in the
research and development department of Essity, a global leader in consumer products. Within the
organization, the research and development department of the Personal Care division used
Challenges to enhance its own open innovation program. The division is also currently investigating
expanding the use of Challenges to other departments, such as marketing.

Why should an organization use Challenge Driven Innovation?

Inside, you’ll find:

• The basics of our Challenge Driven Innovation® methodology
• How organizations are achieving 182% ROI and a success rate of over 70%
• How to lower your innovation costs
• How to improve your innovation processes

Who Should Read This Report?

If you’re a senior leader with managerial oversight or influence over your organization’s innovation
initiatives or R&D function, this guide will provide you with fresh, new ideas and methods for
tackling complex business problems and innovation challenges.

Based on information collected in in-depth customer interviews, Forrester calculated a three-year,
risk-adjusted ROI of 74% for the organization with a payback period of less than three months.