The Perfect Storm: Selling During a Crisis

A lot is happening in the world right now

From upheaval caused by climate change, to the great resignation, growing rates of inflation, and the aftermath of the COVID-19 pandemic. With so many of these factors making it difficult for businesses to navigate day-to-day output, let alone looking to the future, innovation isn’t necessarily on everyone’s radar.

However, history tells us that the organizations that thrive through and after uncertain times are those that are best positioned to adapt to changing conditions and grasp opportunities head on. McKinsey found that, after the 2009 recession, businesses that maintained innovative practice throughout the downturn outperformed market averages by 30% in the following years.

As a company at the forefront of the innovation space, we want to provide some advice for how any business can lay these foundations now and reap the rewards in years to come.

In this guide – which is based on an episode from the webinar series run by our friends at Clustre – we’ll explore how companies can continue to sell during a crisis. Using insights from data that has been dismissed as “no use” before, businesses can streamline their selling process to drive real, tangible growth.