The Perfect Storm: Selling During a Crisis

A lot is happening in the world right now

From upheaval caused by climate change, to the great resignation. From growing rates of inflation, and the aftermath of the COVID-19 pandemic. So many of these factors make it difficult for businesses to navigate day-to-day output, let alone look to the future. Therefore, it’s not surprising that innovation isn’t necessarily on everyone’s radar.

However, history tells us that the organizations that thrive through and after uncertain times are those that are best positioned to adapt to changing conditions and grasp opportunities head on. McKinsey found that, after the 2009 recession, businesses that maintained innovative practice throughout the downturn outperformed market averages by 30% in the following years.

As a company at the forefront of the innovation space, we want to provide some advice for how any business can lay these foundations now and reap the rewards in years to come.

Download Guide

This guide is based on an episode from the webinar series run by our friends at Clustre. We’ll explore how companies can continue to sell during a crisis. Businesses can streamline their selling process to drive real, tangible growth. We will explain how you can use insights from data that has been dismissed as “no use” before.

To find out more, simply click the button and download today.