Guides to Innovation at Scale: Co-Creating with Customers

Customers are the lifeblood of any business. An organization that prioritizes too many moving parts ahead of those it sells to is likely to fall short of growth targets or, in some extreme scenarios, fold completely.

Given this reality, it is surprising that the practice of using customers as part of an innovation process isn’t more commonplace. Co-creation can be used as a key strategy for transforming value propositions, working with customers, or complementary resources.

Having run Challenges that use co-creation with customers as a great resource for new ideas, we’ve narrowed down the reasons why an organization would use it as a tactic. These reasons include:

• Shorter time-to-market: the continuous user feedback loops that co-creation with your customers provides means that it is easier to get new products or services to market in a quicker time.

To see the full list of reasons why companies would co-create with customers, some best practices, and a set of tips on how to get started, download the full guide today.