Why Choose Open Innovation

Why choose Open Innovation?

When you combine the expertise of your internal crowd, such as employees, partners and suppliers, with external crowds of engineers, entrepreneurs, academics, scientists, customers and more, you can solve your most pressing business problems and innovate faster and better. Diverse groups of people with different perspectives and areas of expertise approach and solve your business challenges in unique ways, enabling you to boost the innovation resources available to you.

Open innovation may be new to you. If you’ve always thought of innovation as something that’s done inside your organisation or with consultants or freelancers, moving from an ‘inside-out’ mindset to a truly ‘outside-in’ one may initially be a challenge in itself. But once you start to think about the knowledge, expertise and sheer thinking power you can tap into and the exciting possibilities of open innovation, it can be a eureka moment in itself.

Perhaps you’re looking to create new or improved products or services that can provide a competitive advantage, delight customers or help you work smarter and faster. Perhaps internal issues like budget, capacity or engagement have put the brakes on specific areas of work. Or maybe you want to increase your R&D capacity, while reducing the risk and cost associated with failure. This is where our Open Innovation Marketplace can help you.

Open innovation is a real force multiplier for the AFRL. By opening this Challenge up to the world through InnoCentive, we were able to multiply the number of people thinking about this problem over 100-fold, and received a workable solution within a 60-day period. The quality of this solution is outstanding and energized our junior workforce team to quickly test and deliver a solution to our Air Force warfighters.
// Alok Das leader of the Rapid Reaction Force at the Air Force Research Laboratory

How does it work?

Our Open Innovation Marketplace is the world’s biggest innovation community of Solvers, with expertise in areas as diverse as business, technology, chemistry, life sciences, engineering, statistics, food and crop science and much more. They’re located around the world, and are typically educated to Masters level or above.

You don't have to assess job applications or resumes. You don't have to search the globe to find Solvers yourself. You can post your toughest challenges, in the form of prize-based competitions, to our global network of Solvers. This is Challenge Driven InnovationTM at work.

The power of the crowd

  • The world’s biggest innovation community of 500,000+ expert problem Solvers
  • Fast access to ideas that can become solutions to your business problems
  • Cost-effective approach
  • Possible to take you in new directions, with the opportunity for other income streams
  • Well-honed process means we’ll present you with solutions in a useable way

The Challenge Driven InnovationTM Framework

Challenge Driven InnovationTM (CDI) is our well-defined and well-formed approach to open innovation, allowing you to receive actionable and detailed solutions rather than just conversation starters. We believe that framing your issues as Challenges gives structure and momentum that aids the innovation process.

Our PhD-educated Challenge Design Consultants work with you to achieve an in-depth understanding of the problem and its importance to your business. This is because the most important step is ensuring that we’re trying to solve the right problem. With this in mind, we developed a proven process for defining and articulating problems, which we have honed with our clients.

It starts with a workshop to explore and prioritize Challenge topics, led by our Challenge Design Consultant.

Your Challenge Design Consultant will then:

How CDI works

Types of challenges

We have four main types of Challenges, allowing you to find anything from early-stage ideas to full prototypes:

It’s our goal to help you to improve your business and change the world, one idea at a time. We know that open innovation is one of the most powerful ways to achieve this, which is why we’re committed to making it an accessible, practical and high-value choice for your organisation.

Discover how we’ve helped our customers achieve spectacular results by building a sustainable culture of innovation.

Learn how you can solve your organisation’s biggest challenges and drive needs-based, structured innovation at scale.

Find out how you can drive innovation throughout your organisation with help and support from our team.