Idea Management for Marketing & Sales Leaders

Learn how you and your team can foster a culture of innovation through gathering, evaluating and implementing ideas.


You have responsibility for communicating your organisation’s story and proposition to the outside world, creating and growing a brand identity and having a direct influence on sales and the bottom line.

Having devised your organisation’s business marketing strategy you then have to ensure you deliver on that strategy, all the while continuing to build revenues.

Working in marketing and sales is a pressurised role.

Sales and revenue are what drives a business and help it grow, but there is much work to be done before you can get to that stage.

How do you engage with your customers to learn what they really want? And how is this aligned with product development?

How do you establish branding – what do you call products and how do you create their identify?

What’s the secret to making sales and marketing work in harmony to mutual benefit and to the overall business?

Collaboration - across the business and from customers and other stakeholders is integral to sales and marketing. Wazoku's collaborative software captures ideas and feedback, and also allows you to:

  • Leverage the experience and expertise of others to crowdsource ideas, themes, names, branding and more.

  • Help build a community of brand and product advocates and ambassadors.

  • Help deliver a more customer-focused proposition in terms of brand and products.


The business relationship with Wazoku is one of the best experiences I have had in my entire professional career. The people and the management team are very committed. It’s Onboarding team ensures a smooth introduction. The support of the ongoing process by the Customer Success team helps in every situation. Their task is to support users in achieving their objectives. We have always received useful and easy-to-implement information, tailored to the respective inquiry.

What distinguishes Wazoku is the unrestrained will to bring success to the customer and get the most out of using the platform. Read more.

Christoph S., Manager Innovation Management
Discover a whole new way to innovate