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On the importance of fun

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“In every job that must be done, there is an element of fun. You find the fun and snap! The job’s a game.”

-Mary Poppins

What makes games engaging? Fun does. It’s the fact that you have fun while playing them that makes it so compelling. When applying game thinking to resolving business challenges, you have to think how you can make it fun as producing an emotional response is the reason why people will be engaged.

Volkswagen was sponsoring an interesting project called The Fun Theory, which basically created a challenge for the best ideas on fun ways to make people change their behaviours. There were a few winning projects, such as the piano stairs or the bottomless rubbish bin, in which by adding a funny element such as sound, managed to incentivise people to change their behaviours:

Don’t forget to go to The Fun Theory page as there are a few more interesting videos that illustrate this point.

Even though these videos haven’t been made yesterday, they can still prove the point that gamifying something by adding fun can achieve incredible results. Again and as mentioned in one of our previous articles on gamification, it’s not the holy grail and might not be the answer to all problems in all organisations but when well done can produce some amazing results.

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