Idea Management for the Insurance Industry

In an increasingly customer-centric environment, Wazoku helps insurance companies be innovative and remain relevant.

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The insurance world is changing at an unprecedented pace and insurers are facing a number of challenges:

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  • How to introduce and adopt disruptive digital technologies
  • Users want a vastly improved customer experience and products tailored to their specific needs
  • The widening gap between modern insurtech agencies and traditional ones
  • Internal workflows need automation to increase operational efficiencies
  • Claims, risk and policy management must evolve to meet consumer demands
  • Employees want a more inclusive and collaborative place of work

Where do you find the new customer-centric product ideas or cultivate the environment for cross-functional or cross-department collaboration?

We’ve created a culture which rewards people for challenging ideas and thinking differently, as well as delivering results. As a result, our fantastic colleagues feel empowered to challenge our process and Idea Lab ensures that their ideas are heard and implemented. This helps us as a business deliver for our customers, making insurance much easier and better value.
Simon Linares, HR Director, Direct Line Group
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    Wazoku helps insurance companies begin or extend their innovation programmes with our collaborative idea management platform.

    How can the insurance sector innovate with idea management?

    • Focus on the customer journey

      Put the insurants’ needs at the forefront of your business. Why not involve them in the product development process to build offers together? Learn how

    • Digitise the right process, in the right way

      Who should be involved in establishing plans for operational efficiency – brokers, customers, accelerators, employees? Give everyone the opportunity to make a contribution. Learn how

    • Cross-sell other insurance products

      By knowing your customers better and delivering more tailored products, up-selling and cross-selling becomes much smarter. Learn how

    • Be a more inclusive organisation

      Train and enable staff to think differently whilst fostering a culture of innovation. Learn how

    • Adapt/change legacy systems

      Outdated technology can be a huge barrier to innovation. Collect, evaluate and implement ideas for change and optimisation. Learn how

    • Optimise claims, risk and policy management

      Crowdsource ideas to develop, evaluate and implement to meet consumer demands and increase employee engagement. Reduce the high-turnover of call center staff by allowing people to affect change and deliver solutions from the ground up. Learn how

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    See how we've helped our insurance customers innovate:


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    This leading insurer implemented 80 staff ideas that saved more than £3 million over three years, providing 2,000% ROI.

    A British multinational insurance company

    Driven by customer needs, the Customer Cup competition discovered new markets and product lines which represented more than £10 million in new revenue, whilst engaging 5K+ employees across 18 markets. Read more.

    Read how Direct Line Group generated more than £3.25 million in savings through idea management:


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