The importance of employee engagement

Michel NeumannBlog

The importance of employee engagement

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Employee engagement strongly relates to key organisational outcomes in any economic climate, says a 2012 Gallup study, which examined 1.4 million employees across 192 organisations.

Positive outcomes vary from lower absenteeism to higher productivity and profitability.  The results of the study are quite clear. For example, highly engaged organisations have double the rate of success compared to lower engaged organisations.

Why would you ignore employee engagement when it’s commonly known that every sort of business can benefit from an involved staff?

Hay Group defines engaged performance as “a result that is achieved by stimulating employees’ enthusiasm for their work and directing it toward organisational success”. This means communicating everyone’s task clearly and transparently so that every employee can do his best whilst being aware of how his effort is going to contribute to the success of the organisation.

Moreover, employees are a priceless source of knowledge which can be exploited by the organisation in order to discover new business trajectories. It is important not only to listen to their complaints, but their suggestions can also be wonderful sources for process improvement or product innovation.

New internet based technologies represent an unprecedented opportunity to engage your employees at a reasonably low cost: everyone can take part in the information exchange thanks to smartphones and tablets. Today, managers can access an incredible variety of tools that will help them listen to their staff while gaining useful insights.

Employee engagement and open innovation are only some of the outcomes the implementation of an idea management platform can lead to. Making engagement part of your current strategy will help you listen better to everyone’s voice, keep your staff happy and harness the creativity spread throughout the organisation to develop new products or processes.

 

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