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Gamification – can you apply it to your business?

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Gamification is a relatively new concept and a powerful tool with great value for businesses, if done effectively. It can have specific applications to different types of organisations and there is no specific recipe that you can use, as every company is different.

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Throughout the world, many big and established businesses as well as small startups are using gamification successfully but everyone needs to be aware that it might not be right for everyone. As it is a new idea, many may think that it is a panacea for all problems but it really isn’t. As with everything else, you have to understand exactly what it is and how to do it well, if you want to be able to reap any benefits.

How can you look into applying gamification to your business? First of all you need to understand how it can be relevant to a challenge you might have in your organisation. Then you will need to know about the different game components and techniques available, as well as the pros and cons of the different types of gamification, so you can decide what would be more adequate. Moreover, in order to do gamification right as a business person, you have to at least understand a little about game design, as you will need to understand how to use game elements and game design techniques in non-game concepts.

The answer to the question posed in the title is yes, but it needs to be understood that it is not necessarily easy and not always the right solution. After all, there is no such thing as a one-size-fits-all solution.

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