Co-creation platform. Why now?

Michel NeumannBlog

Co-creation platform. Why now?

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Are you effectively using the creative potential of your employees, customers and partners to address your innovation challenges?

If not, what are you waiting for?

Perhaps you already know that innovation is the new mantra but you are still hesitant whether this implementation is going to be a success for your organisation or just a flash in the pan.  Or, maybe, you feel there are still so many other things that need to be fixed and a creation platform is far from being essential right now.

Before you put it off again, ask yourself, what are you losing by doing nothing whilst your competitors are embracing more innovative approaches?

We are perfectly aware of the numerous challenges an organisation is exposed to every day and we also know the market is constantly posing new threats that give managers no rest at all. Change is nowadays a must and companies who fail to understand it will probably struggle to catch up with competitors. But there is something we’d like you to bear in mind: change, in all its forms, is about people – especially those people who work for you.

Whenever an organisation introduces new things, uncertainty arises. Participation, involvement and open and early communication are crucial factors. Change can’t be imposed and people have to be empowered to find their own solutions and responses whilst being supported by the management. Employees want to be involved in the change process and be actors instead of just spectators. Should the management fail to understand this, change is likely to be very painful and some people could be lost on the way.

Managing the change is essential, but managing your employees is even more important.

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