Wazoku featured in Gartner Research, Twice!

By Michael Watkins

Posted on

Every year, Gartner releases Hype Cycle reports, celebrating organizations that are best suited to fulfil the needs of customers in any specific area. In new Gartner Hype Cycle 2023 reports that focus on Innovation Practices and Consumer Goods, Wazoku has been featured.

This isn’t the first time that Wazoku has appeared in these reports. In 2021 and 2022, Wazoku was featured in reports from Gartner focused on innovation management techniques and innovation management tools. Our involvement here reaffirms our position as a market leader in the innovation management space.

Hype Cycle for Innovation Practices, 2023:

“Whether an innovation initiative is focused on internal efficiency, partner effectiveness, product differentiation or customer intimacy, every win depends on having ideas recognized, selected and executed effectively.”

This conclusion, from researcher Nikos Drakos, gets to the heart of Wazoku’s purpose. We excel in taking businesses to a stage of innovation maturity where recognition, selection, and execution are repeatable actions.

This only happens when platform, process, and people come together: something that Wazoku – through our configurable platform, independently verified Challenge Driven Innovation® methodology, and best-in-class support – has been delivering for more than two decades.

Hype Cycle for Consumer Goods, 2023:

“As CEOs have made innovation a higher priority, these tools are moving to the center of the innovation process.” This statement comes from Michael Shanler in this report, outlining an industry-wide shift in organizational prioritization that has seen structured, focused innovation become a core need rather than a nice-to-have addition.

This is why Wazoku’s Enterprise Innovation Management solution is perfectly placed to grow as innovation maturity builds within a business. We’ve built our product with this requirement in mind, combining all innovation activity in one place, capturing insights through Advanced Analytics, and having success across many different industries, locations, and business sizes.

Discover success stories from Wazoku customers here!

In this blog, we’ve announced Wazoku’s inclusion in two Gartner Hype Cycle 2023 reports. As organizations around the world continue to navigate the dynamic realm of innovation, Wazoku remains resolute in its quest to empower these businesses with the tools, methodologies, and support needed to pave the way for innovation excellence.

With each appearance in the Gartner Hype Cycle Reports, we reaffirm our commitment to steering businesses toward a future where innovation is not just a goal, but an intrinsic part of their DNA. Join us on this transformative journey, as we harness the power of innovation to shape a world of endless possibilities.

By Michael Watkins

Michael is Wazoku's Product and Brand Marketing lead. Away from the office, he's our resident film buff, so if you want some recommendations for a night in front of Netflix or a trip to your local cinema, get in touch with him!