ChatGPT: Friend or Foe of Innovation and Creativity?

By Henry Crabtree

Posted on

One of the common misconceptions around innovation is that it involves asking your employees to simply “have better ideas.” The reality, however, is that good ideas stem from multiple factors and not from a top-down directive. There is no way to skip the hard work but equipping your people with the right tools and technology to cultivate winning ideas can accelerate the process of meaningful change.

Tools like ChatGPT and DALL-E are dominating the headlines, with their ability to generate and deliver complex projects at the drop of a hat (or prompt). OpenAI, the organization behind ChatGPT, has recently been valued at close to $29bn USD with their creation having been used as anything from a web-scraping tool, school essay author, and a code fixer for programmers.

In the future, an increasing amount of content that we consume – whether it’s writing or digital art – will not only be served to us by automations but actually created by trained AI modelling. I say created, but the internet and regulatory bodies the world over are still scoping out what we mean by the term ‘creation’.

These tools, though in their infancy, could potentially revolutionize the world of work – improving use of resources and freeing up people hours for more strategic and complex tasks. These are powerful tools that businesses and employees should leverage to accelerate any long-term ambitions.

However, many see the use of these tools as reducing creativity to a keystroke. The implications for generative AI on the world of writing and graphic design are a point of worry for millions of creatives.

When DALL-E can create any image in the style of any artist or ChatGPT can use the wealth of human knowledge online to craft seamless, SEO-optimized blogs, it can knocks the confidence of whole industries and a wealth of creatives.

That’s not to mention the repercussions of these tools on copyright and IP ownership:

  • ArtStation has seen protests by its users after promoting AI art on its homepage. Artists posted the same ‘No to AI’ image to their portfolios in a coordinated pushback in late December 2022. Artists argued that AI art is built on the back of human effort, with VICE crediting the movement to three creatives sparking (Nicholas Kole, illustrator), posting (Imogen Chayes, costume designer), and designing the logo (Alexander Nanitchkov, illustrator).
  • Many will remember the now-infamous ‘monkey selfie’ copyright case, where selfies taken by a monkey were subject to a lawsuit from PETA. The organization argued that the monkey should have copyright of the images, not David Slater, the photographer whose camera was used to take the images. 

The US Copyright Office stated in 2014 that “works created by a non-human are not copyrightable”. How this spirals in the face of AI-‘created’ art remains to be seen.

Organizations like Crossplag and their plagiarism-detection software sit alongside work such as Princeton computer science student Edward Tian’s ‘ChatGPTZero’, an app that can detect whether text was written by a human or was AI-generated. Speaking about his work, he stated that apps like his own are needed “so that these technologies are adopted responsibly.”

ChatGPT and other generative AI tools will be an accelerator to the world of work – when used correctly. Innovation and idea management tools help bridge the gap between the old ways of working and the new, uncharted territory of generative AI.

At Wazoku, we use ML-powered clustering to group problems and ideas in your business, as well as helping your business access a world of problem solvers, research, and horizon scanning. Our Platform also utilizes enterprise-level security and clear IP permissions, ensuring everyone knows that when they create or collaborate using Wazoku, they do so in confidence.


We are passionate believers in the power of any person – supported by the right technology and processes – to change the world, one idea at a time. Join us on our journey!

By Henry Crabtree

Wazoku's Community Marketing Manager, Henry is also a life-long Manchester United fan - but we still love him, regardless. When he's not cheering the Reds on, he's working his way through an extensive reading list. Need a book recommendation? He's your man!