We’ve had some more coverage of our work with BBC on their iCreate solution by The Network:
“Our new iCreate platform is central to this new approach to idea gathering,” she says. “With Wazoku’s Idea Spotlight technology, users can submit programming ideas of their own in response to challenges we set, which get discussed, debated and developed as appropriate.”
Although it is still early days for the initiative, Orr reports that her department has already captured more than 300 programming ideas that wouldn’t have surfaced otherwise. One of the 50 that have been taken forward (in this case for a radio pilot) is a sitcom about single fathers – an idea mooted by health & safety advisor Christian McNally.