How to Attract Tech Talent at your Small Business – The Telegraph

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If you’re not a technology expert, hiring people who are can be intimidating, but instead of bluffing your way through it, follow these pointers.

Hiring staff is a big deal for small business owners, whose team is their greatest asset. Finding the right person at the right time is key.

When it comes to filling crucial technological roles, the task can be particularly daunting if you’re not technologically minded.
Spotting holes in your operation and skill set is one thing, but understanding how to translate that into an actual role, with a job description that uses the right kind of language, is a different matter.

It’s also a competitive field. You need to attract top-notch people who haven’t already been snatched up by the big companies – and who don’t come with the sort of salary demands or day rates that will leave you penniless.

Here, four professionals share their tips on how business owners can attract the best tech talent.

Create a clear job specification

It was a concise job specification, with the right wording, that attracted Gareth Boughtwood to his role as a front-end developer at TheStagCompany, who organise stag do’s across the UK and Europe.

“It’s easy to alienate tech professionals with a job specification that misuses language,” he explains.

Beware of simply listing lots of responsibilities and skills to compensate for the fact that you don’t know much about the subject, says Mr Boughtwood. This risks making the job sound like it’s three in one.

Business owners should take time to research what they require from the role and clearly list this in the specification, he advises. Job descriptions should also include the required skills, details of the programmes and software that will be used, the main responsibilities, and the teams with whom the person will be working.

The first thing that Sam Clift, a developer at software company, Wazoku, looks at on a job description is the technology that he will be using.

“It doesn’t have to be the latest and best, but maybe I could have some input about what tech or equipment is used,” he says. “Getting a feel for that tells me how quickly I can get productive at a company.”